As we enter Week 4 of Cybersecurity Awareness Month, it’s crucial to focus on proactive measures that empower us to protect ourselves and our businesses online. Being part of generation cyber safe means not only understanding the risks but also taking action to mitigate them. This week, we’ll explore four key areas: quishing attacks, AI threats, cybersecurity training, and incident response plans.
Understanding Quishing Attacks

Phishing attacks have been around for a while, but attackers are constantly innovating their tactics. One of the latest trends is “quishing,” where QR codes are used to trick individuals into revealing sensitive information. Unlike traditional phishing links, QR codes can be scanned quickly and might not always appear suspicious.
How to Protect Yourself:
- Always verify the source before scanning a QR code. If it’s unexpected or from an untrustworthy source, don’t scan it. QR code scams can commonly be seen in public spaces such as restaurants, event venues, social media ads, charity appeals, etc.
- Your phone camera may allow you to preview the URL before navigating to the page.
- If you are unsure, its better to not scan the QR code and navigate to the website you are intending to go to directly rather than scanning.
To learn more about these attacks: QR Code Detection at Proofpoint, QR Code Phishing at Mimecast
Guarding Against AI Threats

Have you come across a deepfake video or image featuring a celebrity or politician? If you have, you know how realistic they can appear. Deepfakes manipulate faces and voices, enabling them to produce content where individuals say things they never actually did, even attributing statements to entirely fictional characters.
These digital creations are crafted using authentic images and videos as a foundation, and with the latest tools, they can generate convincing results from just five seconds of footage or a single image. Additionally, AI can be used to conduct conversational scams that manipulate individuals into revealing confidential information. Deepfakes can spread disinformation on social media or be used in written content. They can also facilitate financial scams, leading to unauthorized fund transfers or the sharing of sensitive financial information.
Cybercriminals leverage deepfakes in their social engineering tactics, making it increasingly challenging to distinguish between genuine and manipulated content.
Protective Measures:
- Always verify the source of the media you encounter
- Cross-check the authenticity using multiple reliable sources
- If you receive a suspicious call from a known contact, verify their identify by calling them back before taking action
- Always follow organization processes when handling payments or sensitive information
The Importance of Cybersecurity Awareness and Training
If you’re a typical Canadian business owner, you might believe your company is too small to be targeted by a cyber attack or that your data isn’t valuable enough to attract attention. However, cyber criminals don’t discriminate based on size—every business is a potential target. This is why prioritizing cybersecurity is essential for safeguarding both your information and your customers. Cybersecurity is not just the responsibility of IT departments; it’s a collective effort. Informing your team about current threats and best practices is essential to creating a cyber-safe environment. Regular training sessions can help everyone recognize and respond to threats like phishing and ransomware effectively.
Tips for Effective Training:
- Implement regular training sessions or workshops to keep the team informed of past, current and future threats.
- Use resources such as courses, webinars, and simulation exercises to enhance learning.
- Foster an environment where employees feel comfortable reporting suspicious activity.
Get in touch with to us today for cybersecurity awareness training programs for your business.

Developing an Incident Response Plan
No matter how vigilant you are, cyber incidents can still occur. In today’s digital landscape, even the most proactive organizations can fall victim to a breach or attack. This underscores the importance of having a robust incident response plan in place, especially for small and medium-sized businesses. A well-crafted plan not only prepares your team for potential threats but also minimizes damage and facilitates a quicker recovery.
Your incident response plan should clearly outline the processes and procedures for detecting, responding to, and recovering from a cyber incident. This structured approach helps ensure that everyone knows their role in the event of an attack, which is crucial for maintaining order during a crisis.
Key Elements of an Incident Response Plan:
- Identify Roles and Responsibilities: Clearly define who is responsible for each aspect of the incident response process. This includes assigning roles to team members for detection, communication, containment, eradication, and recovery. Having designated individuals in place ensures that everyone knows what to do and who to turn to during a crisis.
- Establish Procedures for Assessing and Containing Incidents: Develop step-by-step procedures to quickly assess the nature and scope of an incident. This should include guidelines for identifying the source of the attack, evaluating its impact, and implementing containment measures to prevent further damage. Quick and decisive action can significantly reduce the potential fallout from a cyber incident.
- Regularly Review and Test the Plan: An incident response plan should not be static; it needs to evolve as new threats emerge and as your business changes. Schedule regular reviews and updates to ensure the plan remains relevant and effective. Conducting tabletop exercises or simulations can help your team practice their roles and refine the plan based on real-world scenarios. Testing your response plan allows you to identify gaps and make necessary adjustments before an actual incident occurs.
By prioritizing these elements, your organization can foster a culture of preparedness, ensuring that you are not only ready to respond to cyber incidents but also able to learn and adapt from each experience. A solid incident response plan empowers your team to act swiftly and effectively, ultimately protecting your business from the potential repercussions of a cyber attack.
For more information, visit CISA’s Incident Response Plan Basics, and Government of Canada’s Developing your incident response plan.
#CyberMonth2024, #GetCyberSafe